Something New And Something Not-So-New: Max Factor 2000 Calorie Extreme Lash Plumper and Vivid Impact Lip Color

I recently received samples of Max Factor’s 2000 Calorie Extreme Lash Plumper and Vivid Impact Lip Color. The 2000 Calorie Extreme Lash Plumper mascara looked strangely familiar, and then it clicked! This mascara is the exact same mascara as Cover Girl’s Lash Blast mascara. Actually, it’s not the exact same – the tube is black and it costs more. But otherwise, they are the exact same brush and formula. Max Factor and Cover Girl are owned by the same company and both are using an ad campaign using the term “Luxe”. I absolutely love Lash Blast and since Max Factor’s version is the same, I’ll refer you to my review of Lash Blast that I did a while back.

I also got to check out Max Factor’s Vivid Impact Lip Color. As far as I can tell, this isn’t a repackaged version of another product. This is a super rich lipstick: rich in color and rich in moisturizers. If you prefer a sheer color on your lips, approach this lipstick with caution. While the colors are rich, they don’t look heavy or cakey like the heavy, matte lipsticks of our youth. They are super moisturizing, so they have a nice shiny look. The moisturizers feel great and don’t wear off faster than the color (once again, unlike the heavy, matte lipsticks of our youth). I tried a light pink shade that was very light. I felt like I was wearing tinted zinc oxide. But then I tried applying it with a lighter hand and it looked quite pretty. So if you are used to a more sheer lip shade, you may have to adjust your application technique.

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